the challenge

Calderwood is a fund governance startup with 25 years of combined experience serving on boards and other fiduciary appointments.


Looking to make an impactful launch into the market, they needed help with positioning, branding, and all related collateral. Calderwood was looking to clearly communicate their value proposition to set themselves up for success.


We first worked on branding, designing a new logo, creating new business cards, and defining Calderwood’s overall aesthetic. We then moved on to their website design and production. Working closely with Calderwood, we created a new platform that would convey their professionalism and serve as a primary introduction to potential clients. Sleek, concise, and information rich, the site works to establish trust and position Calderwood as industry leaders.